Tony Mortimer, a key member of the popular band East 17, recently discussed the brand’s dramatic rise and fall.
Once the band topped the charts with hits like “Stay Another Day,” East 17 enjoyed immense popularity in the 1990s. However, over the years the band faced significant challenges that led to personal struggles, including homelessness for some members.
East 17 was known for its edgy image and catchy songs. They are often compared to rival boy band Take That.
Mortimer reflects on their competitive spirit, likening it to the famous rivalry between Blur and Oasis.
He recalls how their music resonated with fans, especially during Christmas when “Stay Another Day” became a festive favourite, even keeping Mariah Carey’s “All I Want for Christmas Is You” from the top spot for five weeks.
Although the pressures of fame took a toll on the band, Mortimer has shared his and his teammate’s struggles, including mental health issues and financial difficulties.
A recent BBC documentary, Boybands Forever, highlighted these challenges and stressed the need for better support systems for young artists in the music industry.
Mortimer believes that initiatives like “Liam’s Law,” aimed at protecting the well-being of performers, could have made a difference for East 17 during their peak years.
Now, when Mortimer focused on his music career while reflecting on his past. He cherishes the memories of their chart-topping days but is also aware of the harsh realities that followed.
As he celebrates the 30th anniversary of “Stay Another Day,” he remains grateful for the public’s enduring love for the song, which continues to evoke nostalgia and joy during the holiday season.
Mortimer’s journey serves as a reminder of how quickly fortunes can change in the music industry. It highlights both the highs of fame and the lows that can accompany it.
