The UK fashion world is booming, and UK fashion influencers are the core of shaping fashion trends in the UK, redefining styles as well as inspiring millions around the globe.
These trendsetters are not just about the outfits; they showcase their fashion style as an expression of their own identity, confidence, as well as their creativity.
Right from YouTube to Instagram, their content-rich outfit ideas, styling tips, their brand’s collaborations, as well as behind-the-scenes of the fashion world.
Whether you love top-notch luxury, sustainable fashion, or streetwear, following the perfect influencer can help you to always remain ahead in the fashion world.
In 2026, a new wave of the UK’s best fashion influencers will continuously dominate the UK’s fashion world, with updated, fresh perspectives and innovative styles.
This guide explores the top 10 UK fashion influencers to follow in 2026. So, explore the handpicked list below and its impact on the fashion industry.
Top 10 UK fashion influencers to follow in 2026
The handpicked list below explores the top 10 UK fashion influencers you should follow in 2026 to update your style statements.
Follow the list below:
1. Emma Chamberlain
Why follow Emma?
Emma Chamberlain is one of the best UK fashion influencers and a famous YouTuber since 2017. She attracted her audience with relatable and humorous content.
Emma’s appearance in the fashion industry was set when she represented Vogue at the Met Galas. Her journey in the fashion world was marked by prestigious roles, including serving as an ambassador for Louis Vuitton.
Emma has collaborated with several fashion brands, showcasing her unique style and immense following to create a collection that resonates with Gen Z’s fashion sense.
Emma’s influence continues to shape trends and inspire millions, which makes her a powerful force in fashion as well as the digital world.
Instagram handle: @emmachamberlain
Followers: 14.9 M followers
2. Charli D’Amelio
Why follow Charli?
Charli D’Amelio is an influential social media fashion personality and multi-talented dancer. Charli has launched her nail polish collection, which allows her fans to copy her style.
Charli has made her makeup lines in partnership with Morphe, which offers a range of products that reflect her aesthetics.
Charli D’Amelio also has a footwear brand with her sister, which has gained more popularity.
She also has a collaboration with Dunkin’ Doughnuts, which creates a special coffee line that increases her massive following. She has diversified her ventures remarkably.
Instagram handle: @charlidamelio
Followers: 42.6 M followers
3. Wisdom Kaye
Why follow Wisdom?
Wisdom was passionate about fashion from his high school years, which was the beginning of his style journey.
Admitted by Vogue as TikTok’s best-dressed guy, he has gained a massive following by consistently showcasing his impeccable style and taste in clothing and offering valuable styling advice.
Wisdom created content that pays homage to a beloved old-school TV show named Powerful Girls, and a timeless Disney Channel classic, perfectly in tune with his audience who shares his affinity for retro aesthetic.
By combining the elements of nostalgia with modern fashion trends, Wisdom makes a unique digital space where he inspires his audience to explore their individuality as well as embrace their style.
Instagram handle: @wisdm
Followers: 7.1M followers.
4. Ellen V Lora
Why follow Ellen?
Ellen V Lora is one of the best UK fashion influencers on TikTok. Ellen defines herself as a blend of youthful rising and refinement.
She is popular for her ability to create unique and enchanting looks with a dark edge. Her videos on TikTok show her dynamic sense of aesthetics, which smoothly combines street fashion with high-end luxury style.
Ellen operates her fashion blog Pure Evl, where she shares her fashion inspirations, industry insight, as well as fashion trends.
She collaborated with famous brands like Nike and Superdry, and Ellen is continuously establishing herself as a prominent figure in the fashion world.
Instagram handle: @ellenvlora
Followers: 450K followers.
5. Molly Mae Hague
Why follow Molly-Mae?
Molly Mae is a beauty and fashion influencer in the UK. She rose to fame on Love Island and has since become a fashion influencer in the UK.
She is a former creative director of Pretty Little Things, where she combines high-street fashion with luxury pieces. Her outfits blend casual chic, neutral tones, and oversized silhouettes.
She is well known for her entrepreneurial approach to social media. Molly Mae prides herself on her strategic mindset in building her online presence.
Instagram handle: @mollymae
Followers: 8.5 M followers
6. Alicia Roddy
Why follow Alicia Roddy?
Alicia Roddy is Uthe K’s fashion influencer and Instagram influencer with a strong love for leopard prints and nude or beige tones, where her carefully designed outfit photos have gained millions of followers.
Her pink Puma sneakers are on Instagram, and her Topshop, Zara, H&M, and Mango hauls are on YouTube. You can keep your eye on her for the latest trends in high-street fashion.
If you love a blend of streetwear with high fashion, she is a perfect influencer to follow.
Instagram handle: @lissyroddyy
Followers: 1 M+ followers.
7. Ali Gordon
Why follow Ali Gordon?
Ali Gordon is the leading men’s fashion influencer in the UK. He is popular for his impeccable sense of style.
His content is a great mixture of smart-casual, luxury menswear, and tailored pieces. All these things make him a must-follow influencer for fashion-forward men
He has a men’s lifestyle and fitness blog where he cultivates fitness tips, food ideas, grooming routines, and fashion and travel.
Instagram handle: @aligordon89
Followers: 700 K+ followers
8. Maja Malnar
Why follow Maja Malnar?
Maja Malnar has more than 10 years of experience in the UK fashion industry, with roles as a model, stylist, consultant, brand ambassador, and creative director.
Maja Malnar is a multi-award-winning UK fashion influencer and entrepreneur.
She is a fashionable influencer whose style fuses UK elegance and glamour.
She has always experimented with bold colours, designer pieces, and dramatic silhouettes, making her a must-follow influencer in the fashion industry.
Instagram handle: @majamalnar
Followers:8.5 M followers
9. Samantha Maria
Why follow Samantha Maria?
Samantha Maria is a fashion and style content creator and beauty guru, as well as co-founder of the clothing brand Novem & Knight.
Samantha is must must-follow girl within the blogosphere for personal style inspiration, relatable chats, daily outfits, fashion trends, and beauty advice.
She always includes affordable and accessible items in her collection while also having a love and appreciation for the odd designer pieces or accessories.
Samantha uses her platform to showcase her modern aesthetic and captures a trendy piece she wears for her followers.
Instagram handle: @sammimaria
Followers: 408.9 K followers
10. Victoria Magrath
Why follow Victoria Magrath?
Victoria Magrath is a content creator and brand strategist with a wide range of skills but she is well known for her well-liked fashion and beauty platforms named In The Frow.
This fashion influencer was awarded the Company Magazine Best Personal Style Newcomer Blogger Award in 2013 and the Company Best Personal Style Blogger Award in 2014.
Victoria is a PhD holder in fashion and an author; she combines academic insights with practical fashion advice, including styling tips to designer collection reviews.
Instagram handle: @inthefrow
Followers:1.5M followers
Conclusion
The UK fashion world is versatile and ever-evolving, and the influencers listed above are the public attention-shaping trends in 2026.
Whether you prefer luxurious designer pieces, casual wear, or streetwear, there is at least one influencer on this list to match your fashion trend inspirations.
You will get exclusive fashion insights, ideas, and styling tips by following these trendsetters.
Stay tuned to their content for insight into the latest trends, collaborations, and fashion-forward moments in the industry.
