Learning from the people who have gone before us is how we have survived at the top of the food chain for so long.
The same rules apply to marketing – why use guesswork when you can look to big brands for inspiration? While dissecting their exact strategies will not happen, the important ones will be obvious.
No one is saying you should try and replicate those brands, but there is no harm in learning what works from them.
Learning from the mistakes of others is a time-honoured tradition – and one that certainly should not stop with marketing.
Below are five digital marketing lessons from big brands:
5 digital marketing lessons from big brands:
Informational Campaigns
All great brands have a purpose and tell a story.
Storytelling is the cornerstone of effective marketing. Your story makes a promise to your customers. Let your brand be an experience and your product a souvenir.
That promise could be centred around making them feel healthier, happier, or like better people. Whatever your brand promise is, frame it within a story.
For example, TOMS has become a brand famous for giving away shoes to the less fortunate.
Video Content
Include videos in your digital marketing strategy.
Videos are some of the most effective ways to advertise online and show off your entrepreneurial skills. They are visually engaging, and informative, and they are easy to record.
Some important areas to add videos include your website’s landing page, social media pages, and emails.
Hashtag Campaigns
Hashtags are impressively powerful.
They form part of some of the most essential keywords of your brand and can be used to help boost your digital marketing efforts.
Contact a trustworthy agency like Dark Horse in Manchester for more information on how to include hashtags in your digital marketing strategies.
Some of the world’s biggest brands use hashtags to unite people and increase brand awareness.
Streamline Branding
The bigger businesses get, the more content they create.
Streamline your brand from the start to avoid unnecessary “brand clutter”.
While not a commonly-used term yet, brand clutter refers to the overthinking companies do when regarding their corporate identity.
Limit your use of fonts, stick to less than three brand colours, and always make an impact.
Those are three of the best branding rules to live by.
Build a Community
The way we market services and products has changed dramatically in the last decade.
The internet and social media play significant roles in our lives and it is no longer enough for brands to only have an online presence – consumers want more value.
Instead of just selling a product or service, focus your digital marketing efforts on community building.
Find out who your target market is – what they like to do in their spare time, what their family composition looks like, and where they shop, for starters. That will give you valuable insights that you can use to create campaigns and drive sales.
To End
Your digital marketing strategy does not have to be overly complicated, but it does need to be well thought out.
Take the time to research the above points to learn more about why they will ultimately have an impact on your brand.
