Started a small new business but failed to get handsome revenue from it? Getting a few customers owing to the infamousness of your startup?
Then, TikTok marketing is what your business needs at this moment. It’s becoming famous nowadays in business marketing, seeing the success of visually attractive TikTok content in pleasing audiences.
So, why not take advantage of the same by creating and posting engaging content that promotes your business?
With it, your content will not only reach new audiences. Your products will also become viral, and it will start driving sales within no time.
Apart from that, your business will get a unique brand identity among the customers. Sounds interesting, right? So, why not try the same sincerely for your business?
Wondering how to use TikTok for small business marketing in the UK? We will help you with the information regarding the same. Just keep reading!
TikTok Marketing – Ways to Use It For Achieving Success In Your Business
1. Understanding The App And Its Audiences
Wanna take advantage of TikTok marketing for your small business? You need to understand the App first. Also, its features must be understood.
You need to understand the types of audiences who view this type of platform and their interests. Nearly 1 billion-plus audience members open this app every day, and most of them are younger generation people.
Half of them are female users, and more than half are within the age range of 16 to 24 years. Most of these users remain active on this social media platform for 52 minutes or more every day.
So, when you are going to upload business marketing content on this platform for your business promotion, you need to make it according to the interests of the younger generation.
2. Setting Up Your Business Account in the App
Though TikTok can be operated without signing up for an account, it’s better for you as a businessperson to set up an account on this app.
This business account will help you get better promotion for your business. How to use TikTok for small business marketing by setting up an account? Here’s the process to do it:
- Download the app.
- Create a business account.
- Enter the profile section of your account.
- Tap the three dots.
- Click “Manage Account”.
- Choose “Switch to Business Account”.
- Give detailed business information there.
- Don’t forget to fill out your business name, contact number, email ID, etc.
- Complete the verification process for your contact number.
- Complete the verification process for your email.
3. Creating Engaging Content
Once you’re done with the account setup, shift to the main job. Yes, we are talking about creating visually-driven content and posting it on TikTok.
The objective is to hook the audience with engaging content and showcase your brand’s personality in the midst of it through TikTok marketing. Follow these tips to captivate more audiences with your content:
i) Keep it Short and Crisp
The shorter and sweeter your content is, the greater the chance you have of attracting more audiences. The video time should linger between 15 seconds and 30 seconds.
ii) Make the Videos High Quality
Audiences only stop and watch videos that have high-quality visuals. They never invest their time in sorting out poor-quality videos. After all, time matters for all.
So, to hook your audience, you have to increase your budget and purchase a good camera setup. Its editing software must be able to produce commendable videos.
iii) Being Creative
Creativity and authenticity matter if you want to achieve business success through your videos on TikTok. It showcases the uniqueness of your brand and its reliability.
iv) Incorporate musical effects into your content
Do you know what makes your videos engaging apart from the content? It’s the musical effects along with the visuals. Add appropriate music or sound to your content to get the perfect reach.
v) Post Consistently
Creating videos once or twice a month and posting them on TikTok never helps in your brand promotion. To get audience reach and promotion of your brand, you need to be consistent on TikTok.
You have to post at least one piece of content a day to go with the trend and maintain competitiveness. It keeps your content at the top of the Feed.
4. Using Hashtags and Challenges To Get Reach
Wanna know about the biggest secret of getting reach in TikTok? It’s the use of research-relevant hashtags in your content.
You can do the research and use various popular tools to create the hashtags. Some of these tools are:
- Hashtagify.
- RiteTag, etc.
The hashtags must confirm your niche. You can also post the contents with mixed hashtags.
Use hashtags of your niche for the promotion of your business through TikTok marketing. And, simultaneously, use broader and popular hashtags to get enough reach.
Participating in various challenges also helps your business go a long way.
It attracts the attention of the audience, resulting in your business promotion. For better engagement, you can also throw the challenge to the audience.
5. Running Ads
TikTok also allows you to promote your business through ads. However, you have to pay for running the ads.
Also, you need to create an ad account on this platform. There, you will get the option of customizing your ad campaigns. TikTok ads come in different forms:
In-feed Ads:
These types of ads are seen by the audience in the main feed.
TopView Ads:
These types of ads come at the top of the audience’s main feed.
Branded Effects:
They are customizable effects that make your content more reachable.
Branded Hashtags:
They are customizable hashtags. These hashtags uplift user-generated creative posts.
Wondering how to use TikTok for small business marketing to create an ad account on it? Here are the steps:
- Open TikTok Ads Manager.
- Generate an ad account.
- Customize your ad campaign by selecting your budget. Also, set up your choice for the targeting audience and other preferences.
- Launch the ad campaign.
- Keep an eye on the results at regular intervals.
6. Measuring Success on the App
Want to measure the success rate of your brand promotion done through TikTok marketing? Tracking the analytics will showcase the results of your marketing efforts. Some of the analytics that you should track are:
- Follower growth.
- Engagement rate of your content (like, comment, share, etc.).
- The number of viewers of your content (content reach).
- Website traffic.
How to get access to the Analytics section of the app? It’s easy! Just click on the icon of TikTok Ads Manager and see the menus at the top. You will find “Analytics” there. Click on it, and you can view it all!
FAQ
1. How much does it cost to advertise on TikTok UK?
The TikTok UK comes with many types of advertisements. Among them, you can choose the one that suits your content the best. The ad type should also meet your budget.
Each ad type comes at a different rate. However, on average, you have to spend nearly 6.30 for choosing an ad with 1000 CPM.
Conclusion
Want to swim in the world of endless possibilities as you’re on your journey to build a brand identity and make brand promotion?
Choose TikTok marketing and experience the difference! With proper hashtags, challenges, and hooking content on TikTok, your business will reach the eyes of millions within no time!
Keep tracking the analytics and posting engaging content regularly. Very soon, you will see that you have been able to build a strong brand awareness for your business.
The result will be an increase in sales of your products. Another tip for you! Keep replying to the comments and messages of your audience to encourage them to proceed further.
Finally, keep struggling until you reach your goal. Happy TikTok-ing!
