In the upcoming weeks, Amazon plans to discontinue one of its well-liked Prime programs, the company has announced. The online retailer’s ‘Try Before You Buy’ promotion, which was available to Amazon Prime members, is discontinued.
Amazon Prime customers were able to try on a selection of apparel items, shoes, and accessories at home before making a purchase thanks to the “Try Before You Buy” feature. But in a few weeks, Try Before You Buy will now shut down on January 31.
According to the corporation, the deadline for qualified clients to use the subscriber benefit to place orders is January 31. Prime members can try up to six different clothing items under the program. Consumers can return any undesirable things for free within seven days of receiving the merchandise.
Amazon ending perks and AI is to blame
The ‘Try Before You Buy’ strategy is confirmed by Amazon. The promotion that enables customers to purchase up to six goods for a trial will only be available to Prime members until January 31.
Customers can return any undesirable things from the trial for free within seven days of receiving the items. According to a representative for Amazon, the Try Before You Buy initiative has become less popular due to its restricted reach and the increasing usage of artificial intelligence.
The spokesperson said: “Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option,”
Based in Seattle the initiative was formally introduced in 2018 after Amazon started testing its trial before purchasing an offering in 2017 under the term Prime Wardrobe.
Amazon and other retailers have been working to lower shipping costs, processing times, and other soaring expenses from returned goods as more consumers purchase online and take advantage of easy return policies.
Amazon and other retail businesses have attempted to lower shipping costs, processing times, and other skyrocketing expenses from returned goods as more consumers shop online and take advantage of the liberal return policies.
Amazon announced on Monday that it will continue to offer free returns in its clothing section and that phasing out Try Before You Buy will provide customers with a more straightforward experience with a greater range and quicker delivery.
The modification coincides with Starbucks’ announcement of a rule change. According to the new code of conduct, you must now purchase anything to hang around or use the loo at an American coffee shop.
If you are a member of Amazon, you have a few weeks left to benefit from the Prime membership. If not, you can access the “Try Before You Buy” service and all of its additional advantages by registering for a 30-day free trial here. This includes Prime Video, free next-day delivery, and special offers like Prime Day specials.
